Mandate
Our mandate is primarily social, as it consists of selling cannabis in Québec while prioritizing the health and safety of our customers. To that end, the SQDC undertakes to sell quality, lower-risk products and to inform and educate users on how to minimize the health impacts of cannabis consumption.
Because our mandate is not commercial, we will not take part in any form of advertising or promotion. Ultimately, we aim to reduce the presence of the illicit cannabis trade.
Any profits we make will be used to create a fund that invests primarily in cannabis prevention and research.
In addition to its SQDC website, the SQDC currently has over 75 stores. The number of stores is expected to reach close to 100 by March 2023.
The Société québécoise du cannabis (SQDC) is a subsidiary of the Société des alcools du Québec (SAQ). It was created in June 2018, following passage of the Cannabis Regulation Act. Constituted as a business corporation, the SQDC is run independently from the SAQ.
Mission
Our mission is to sell cannabis in conformance with the Cannabis Regulation Act and with a focus on health protection in order to attract and retain black market customers without actually promoting cannabis use.